Etro

ETRO is a Milanese fashion house renowned for its iconic Paisley. We redefined the digital identity of etro.com around its unmistakable DNA, blending storytelling and e-commerce into one experience that invites users to connect deeply with the brand.

Role

Art Direction · UX & UI Design · Interaction Design · Design System · Wireframing & Prototyping

Credits

Client: Etro · Agency: Dentsu Creative Italy · Year: 2023